A team built across the Pakistan–China corridor.

Usman is one of Pakistan's most recognised eCommerce voices — a digital marketing and entrepreneurship strategist with over fifteen years of experience helping Pakistani businesses sell online, source internationally, and scale across borders.

He's the founder of eCommerceWala, the platform that has trained, mentored, and incubated thousands of Pakistani entrepreneurs through workshops, courses, and the Help Hour community. Through his podcasts, public sessions, and the Helphour academy, he has become a go-to teacher for Pakistanis entering eCommerce, sourcing, and export businesses — and a familiar face at industry events and chambers of commerce nationwide.

His broader portfolio includes USKarobar (US-market eCommerce for Pakistani sellers) and Pakistan Export House (Pakistan-to-world export enablement). ChinaChallo is the natural extension: closing the third side of the loop by bringing those same Pakistani entrepreneurs directly to the Chinese factory floor.

At ChinaChallo, Usman leads brand, ecosystem, and community — connecting the company into the broader Pakistani entrepreneurial network he has spent over a decade building.

Dr. Arslan moved to China in 2015 to pursue a PhD in Artificial Intelligence. After completing his doctorate, he remained — and spent the next decade building deep operational relationships across China's manufacturing, sourcing, and logistics ecosystem.

Having lived and operated inside China's industrial and trade infrastructure for over ten years, he brings a level of market access and on-ground experience that most Pakistani importers never gain direct exposure to. His expertise spans supplier negotiations, Canton Fair operations, factory verification, international logistics, and cross-border trade execution between China and Pakistan.

He is the founder of Source Fellow, a Guangzhou-headquartered sourcing and supply chain company with operations across Shenzhen and Zhengzhou, serving clients in Pakistan, the Middle East, and Europe. Through Source Fellow, he has managed end-to-end sourcing operations covering supplier verification, product sourcing, quality control, factory audits, and international freight coordination.

He also established Guangdong Yuanhui International Import & Export Co., Ltd. — a fully licensed Chinese export company that gives ChinaChallo structured, direct access to Chinese manufacturers, export channels, and shipping infrastructure.

At ChinaChallo, Dr. Arslan leads all China-side operations. Canton Fair delegation management, factory meeting coordination, translator teams, visa invitation support, ground operations, Yiwu sourcing extensions, supplier negotiations, and post-trip follow-up — every operational layer in China is backed by the network and infrastructure he has spent years building.

His long-standing relationships with verified manufacturers across Guangdong, Shenzhen, and Yiwu— along with freight and logistics partners moving cargo into Pakistan — form the operational backbone of ChinaChallo. Under his leadership, we're not simply helping Pakistani businesses visit China; we're helping them build direct, long-term relationships with the manufacturers shaping global trade.

Hasham has already led a Canton Fair delegation from the front— on the ground, through every stage, with real Pakistani businesses and real stakes. A business graduate with a foundation in entrepreneurship, he managed ChinaChallo's first delegation end-to-end: client acquisition, pre-trip coordination, on-ground execution, and post-trip follow-up.

As CEO, he manages the operational framework that keeps ChinaChallo running — setting strategy, leading the company's presence in Pakistan, and driving institutional partnerships with Chambers of Commerce, trade bodies, and government stakeholders. He represents ChinaChallo at industry events, making the case for direct Pakistan-China trade at the platforms where that conversation matters.

His focus is the long game: building the infrastructure, relationships, and credibility that establish ChinaChallo as the definitive bridge between Chinese manufacturers and Pakistani importers.